MKT 202 - Introduction to Marketing
This is an introductory marketing course that facilitates the students to get a comprehensive understanding of the basic concepts of marketing. The course will cover various fields of marketing such as customer value creation, marketing environment, customer relationship management, segmentation and target Market, pricing, product development, Promotion, basic market research tools, consumer behavior, and the components of integrated marketing communication. Prerequisite: Eng 102 |
MKT 465 - Brand Management
Branding is the strategic process of organizing marketing activities around the introduction, promotion and optimization of brand portfolios. Building and maintaining brand equity is a top priority of high performing companies since strong brands are an intangible asset. Effective brand-building and brand management drives superior financial results, consumer loyalty and competitive insulation. This requires an essential set of skills as the process is risky. The course is even more pertinent for us as the discipline is becoming more acute in Bangladesh context. This course provides students with insights into how profitable brand strategies can be created through a blend of marketing theory and practice in the global and local corporate perspective. [Pre-requisite: MKT 202] [Credit Hours: 3] |
MKT 337 - Integrated Marketing Communication
Marketing communications is a broad area encompassing many elements of a firm’s promotion mix, including advertising, sales promotion, public relations, direct marketing, personal selling etc. All these elements are related to communicating something about the firm to external audiences, usually about what the firm has to offer. Some communications are targeted on external audiences other than customers, but most are to customers. This course is specifically about different promotional activities, with a main focus on the very common elements of advertising. [Pre-requisite: Mkt 202 ] [Credit Hours: 3] |